Website Redesign Proposal
Growing AgroPerfect's
Digital Harvest
A strategic B2B website redesign to transform agro-perfect.com into a powerful trade and inquiry platform — built on WordPress, designed in Figma.
Website Redesign Proposal
A strategic B2B website redesign to transform agro-perfect.com into a powerful trade and inquiry platform — built on WordPress, designed in Figma.
AgroPerfect offers a compelling product range and genuine global reach. The current website communicates this — but only barely. A strategic redesign will turn your digital presence into your most productive sales asset.
Today, a farmer in Egypt or a distributor in West Africa lands on agro-perfect.com and finds a brochure. They see category names but can't browse products by crop type or pest problem. They find no technical specifications, no dosage tables, no certifications — nothing that gives them confidence to move toward a purchase inquiry. They leave.
The redesigned AgroPerfect website changes this entirely. It becomes a searchable, professional catalogue — one that speaks directly to each type of buyer, answers the questions that drive purchase decisions, and makes it easy to request quotes, download product documentation, or contact your team. It positions AgroPerfect not as a small operation out of Ankara, but as the trusted global agricultural partner you already are.
AgroPerfect already has the products, expertise, and global reach — the redesign simply makes all of that visible, credible, and easy to act on for every type of buyer who visits the site.
A review of agro-perfect.com against leading agricultural e-commerce benchmarks reveals clear, addressable gaps. None of these are insurmountable — they are straightforward opportunities that a redesign resolves directly.
Products are listed by broad category only. Visitors cannot search by active ingredient, target crop, pest type, or application method — the primary way professional buyers shop.
No dosage tables, application schedules, safety data sheets, or certifications are visible. This forces buyers to email for information that should close the sale automatically.
A significant portion of agricultural buyers — particularly in emerging markets — browse on mobile. The current site doesn't prioritise this experience.
International buyers need to see certifications, regulatory compliance markers, and global distribution credentials before they engage. These are absent.
Custom pest management programs are rare in the market. Prominently featuring this as a service will attract higher-value distributor and consultant relationships.
| Feature | AgroPerfect (Current) | CropSafe (Benchmark) | Redesigned AgroPerfect |
|---|---|---|---|
| Product search & filtering | ✗ Not available | ✓ Category-based | ✓ Full faceted search |
| Dosage & application tables | ✗ Absent | ✓ Detailed tables | ✓ Downloadable + on-page |
| Mobile-optimised experience | ✗ Not optimised | ✓ Responsive | ✓ Mobile-first design |
| Trust signals & certifications | ✗ Absent | ✓ Certification badges | ✓ Prominent trust section |
| Quote request flow | ✗ Contact form only | ✓ Product-level quote | ✓ Per-product + bulk |
| Expert / agronomist content | ✗ None | ✓ Blog articles | ✓ Knowledge hub |
The redesigned site organises information around buyer intent — not internal business categories. Every page structure answers a question a real buyer has, in the order they ask it.
Value prop, featured products, trust signals, quick search
Searchable catalogue with filters by crop, pest, category
Tailored pest management programs by crop type
Agronomic guides, pest identification, application tips
Distributor info, wholesale pricing, trade enquiries
Regional contacts, quote requests, expert consultation
The single biggest opportunity on the site. Every product page will become a complete resource — answering every question a buyer has before they need to ask it, and making the next step (inquiry, quote, download) effortless.
Agricultural buyers routinely evaluate 3–7 products before making a decision. If your product page answers every question, the buyer has no reason to leave and find a competitor. Comprehensive product pages are the highest-ROI investment in the entire redesign.
AgroPerfect's conversion model is inquiry-led, not e-commerce transactional. That means every conversion opportunity is a moment where a visitor decides to start a conversation with your team. The redesign removes every barrier between landing on the site and making that decision.
Fixed to bottom of every page on mobile. For agricultural markets in Africa, Middle East, and Southeast Asia, WhatsApp is the primary business communication tool — this alone can double inquiry volume.
Crop programme guides and pest management calendars are offered as free downloads in exchange for a name and email address — building a qualified prospect list automatically.
Buyers add multiple products to a "Quote Basket" and submit a single inquiry. This increases average inquiry value and reduces friction for buyers sourcing multiple products.
A simple calendar booking widget lets serious buyers schedule a 20-minute call with an AgroPerfect agronomist. This dramatically increases conversion rate for high-value distributor relationships.
Mapping the decision-making journey of a typical B2B buyer — an international distributor evaluating AgroPerfect as a supply partner for a new market.
A phased approach that delivers quick wins early, launches the core B2B product experience in week 10, and continues to build capability beyond launch.
WordPress powers 43% of the web and has the largest ecosystem of B2B and agricultural plugins. Its product catalogue system is ideal for AgroPerfect's inquiry-led, trade-focused model. Your team will be able to add, edit, and manage products independently — no developer needed for day-to-day content. The platform scales to 10,000+ products and multiple languages as the business grows internationally.
All designs will be delivered in Figma — the industry standard for professional UI design. This means you receive a shareable, interactive design file that you can comment on, approve, and share with any future developer or agency. Your designs remain your property and are never locked in a proprietary system.
This engagement covers website architecture, UI/UX design (Figma), and WordPress development. Product photography, brand identity design, printed marketing materials, and custom graphic design are not included in this scope. AgroPerfect will need to supply product images and any existing brand assets prior to the design phase.
The complete website redesign — Figma design, WordPress development, B2B catalogue, and inquiry system — is delivered for a fixed investment of $1,000 USD, payable in two equal installments.
Figma UI/UX design (all pages + breakpoints) · WordPress development · B2B product catalogue · Trade inquiry & RFQ system · WhatsApp integration · Mobile optimisation · Basic SEO setup · Google Analytics 4 · CMS training · 30-day post-launch support.
Product photography, brand identity design, printed materials, copywriting, and ongoing maintenance are outside the scope of this proposal. These can be quoted separately upon request.