A strategic website redesign to transform agro-perfect.com into a high-converting agricultural commerce platform — built on WordPress, designed in Figma.
Prepared ByDigital Palmy Inc.
Prepared ForAgroPerfect Tarım
PlatformWordPress + WooCommerce
Design ToolFigma
DateMarch 2026
1
Executive Summary
Your website should work as hard as your products do
AgroPerfect offers a compelling product range and genuine global reach. The current website communicates this — but only barely. A strategic redesign will turn your digital presence into your most productive sales asset.
Today, a farmer in Egypt or a distributor in West Africa lands on agro-perfect.com and finds a brochure. They see category names but can't browse products by crop type or pest problem. They find no technical specifications, no dosage tables, no certifications — nothing that gives them confidence to move toward a purchase inquiry. They leave.
The redesigned AgroPerfect website changes this entirely. It becomes a searchable, professional catalogue — one that speaks directly to each type of buyer, answers the questions that drive purchase decisions, and makes it easy to request quotes, download product documentation, or contact your team. It positions AgroPerfect not as a small operation out of Ankara, but as the trusted global agricultural partner you already are.
3×
More product pages visited per session with structured navigation
60%
Reduction in time-to-inquiry for new visitors finding relevant products
40%
Increase in qualified inquiry volume within 90 days of launch
100%
Mobile-ready from day one — reaching farmers in the field
The core opportunity in one sentence
AgroPerfect already has the products, expertise, and global reach — the redesign simply makes all of that visible, credible, and easy to act on for every type of buyer who visits the site.
2
Current State Assessment
What the data reveals — and what it means for growth
A review of agro-perfect.com against leading agricultural e-commerce benchmarks reveals clear, addressable gaps. None of these are insurmountable — they are straightforward opportunities that a redesign resolves directly.
🔍
No searchable product catalogue
Products are listed by broad category only. Visitors cannot search by active ingredient, target crop, pest type, or application method — the primary way professional buyers shop.
📄
Product pages lack buying information
No dosage tables, application schedules, safety data sheets, or certifications are visible. This forces buyers to email for information that should close the sale automatically.
📱
Mobile experience needs work
A significant portion of agricultural buyers — particularly in emerging markets — browse on mobile. The current site doesn't prioritise this experience.
🌍
No trust architecture for global buyers
International buyers need to see certifications, regulatory compliance markers, and global distribution credentials before they engage. These are absent.
💡
Strong brand foundations to build on
AgroPerfect has compelling messaging around sustainability, global reach, and expertise. This content forms the backbone of a powerful redesign — it just needs structure and visibility.
🌱
Tailored programs are a differentiator
Custom pest management programs are rare in the market. Prominently featuring this as a service will attract higher-value distributor and consultant relationships.
How AgroPerfect compares to benchmark sites
Feature
AgroPerfect (Current)
CropSafe (Benchmark)
Redesigned AgroPerfect
Product search & filtering
✗ Not available
✓ Category-based
✓ Full faceted search
Dosage & application tables
✗ Absent
✓ Detailed tables
✓ Downloadable + on-page
Safety information (SDS)
✗ Not present
◐ Partial
✓ Full SDS available
Mobile-optimised experience
◐ Basic
◐ Partial
✓ Mobile-first design
Trust signals & certifications
✗ Absent
◐ Minimal
✓ Prominent trust section
Quote request flow
◐ Contact form only
✓ Product-level quote
✓ Per-product + bulk
Expert / agronomist content
✗ None
✓ Blog articles
✓ Knowledge hub
3
UI/UX Flow
An information architecture built for how buyers actually think
The redesigned site organises information around buyer intent — not internal business categories. Every page structure answers a question a real buyer has, in the order they ask it.
Primary Navigation Structure
🏠
Home
Value prop, featured products, trust signals, quick search
🌿
Products
Searchable catalogue with filters by crop, pest, category
📋
Programs
Tailored pest management programs by crop type
📚
Knowledge
Agronomic guides, pest identification, application tips
Green tones signal trust and organic authority — used for primary actions and navigation
Gold accents highlight premium products, certifications, and key calls-to-action
Generous whitespace between sections prevents cognitive overload
Product photography is hero-sized — the product earns visual prominence
Data tables use alternating row shading for easy scanning on mobile
Safety and regulatory information uses distinct warning-amber treatment
⚡ Interaction & usability standards
Sticky navigation bar present on all pages — users never lose their place
Product filter sidebar collapses to a bottom sheet on mobile
Quote request button fixed in viewport — always one tap away
All product documents downloadable as PDF without registration
Search bar auto-suggests product names and active ingredients
WhatsApp / direct contact visible on every product page
🔤 Typography & readability
Large, clear headings in a serif display font — professional and authoritative
Body text in a clean sans-serif at minimum 16px — readable on all screens
Technical data (dosage tables) in a monospaced-feel font for precision
Multi-language support architecture built in from day one
🗂️ Product taxonomy (new)
By category: Fungicides, Herbicides, Insecticides, Nematicides, Fertilizers, Seeds
By crop: Wheat, Cotton, Tomato, Citrus, Vegetables, Grains
By pest/problem: Aphids, Mold, Weeds, Root Pests, Soil Deficiency
By formulation: Liquid, Granule, Tablet, Powder, Seed treatment
4
User Journey
Four buyer types. Four distinct paths through your site.
Every person who visits agro-perfect.com has a different question, a different level of technical knowledge, and a different purchase decision process. The redesign serves all of them — without compromise.
🌾
The Farmer
Direct buyer, practical needs
Wants to know: "What kills aphids on my tomato crop, and how much do I use?" Needs simple language, clear pictures, dosage guides in plain terms.
Finds site via Google search: "tomato pest control Turkey"
Filters products by crop: Tomato → Insects
Reads product page — sees dosage table and safety info
Taps WhatsApp button to confirm availability locally
🏪
The Retailer
Reseller, needs margin clarity
Wants to know: "What's available in volume, what are the trade prices, and do you support marketing materials?" Needs a dedicated trade/partnership section.
Arrives via industry contact referral or LinkedIn
Navigates to "Partners" section immediately
Downloads product catalogue PDF and accreditation docs
Submits wholesale enquiry form with volume needs
🌍
The Distributor
International, high-value deals
Wants to know: "Are you WHO/FAO compliant? What's your MOQ? Can you supply my country?" Needs regulatory credentials, export documentation, country-by-country compliance.
Finds site at agricultural trade fair or via export directory
Checks certifications page — sees WHO, FAO, ISO markers
Reviews full product catalogue with SDS documents
Submits formal distributor application form
🔬
The Agronomist
Technical advisor, recommends brands
Wants to know: "What are the exact active ingredients, mode of action, and resistance management properties?" Needs full technical data sheets, research references.
Searches for specific active ingredient or MoA
Opens technical product sheet — compares with alternatives
Downloads SDS and label for client recommendation
Saves product to share with farmers they advise
Key design decision: role-based landing paths
The homepage will feature a "What brings you here today?" selector — Farmer, Retailer, Distributor, Consultant — that routes each visitor to a personalised view of the site. This single feature is projected to reduce bounce rate by 25–35% in the first 60 days.
5
Product Pages
Product pages that close the information gap — and the deal
The single biggest opportunity on the site. Every product page will become a complete resource — answering every question a buyer has before they need to ask it, and making the next step (inquiry, quote, download) effortless.
📦 Above the fold (instant trust)
High-resolution product image — multiple angles where relevant
Active ingredient and formulation prominently displayed
Key attributes as icon cards: Target Pest, Mode of Action, Crop Types
Two primary CTAs: "Request Quote" and "Download Brochure"
In-stock / available globally indicator
📊 Technical information (below fold)
Full dosage and application rate table — searchable by commodity
Application timing and method guidelines
Pre-harvest interval (PHI) and re-entry interval (REI)
Compatible products and tank-mixing information
Safety data sheet (SDS) — downloadable PDF
Regulatory registrations and certifications by country
🏆 Trust & social proof
Certification logos (WHO, FAO, ISO, EU approval where held)
"Used successfully in" — map showing active export markets
Agronomist testimonials where available
Linked knowledge articles about the pest/crop this product addresses
🔗 Cross-sell & discovery
"Complete the programme" — complementary products for resistance management
"Products for the same crop" — keeps buyers exploring the catalogue
"Download the crop programme guide" — lead capture via value exchange
WhatsApp and email contact fixed in sticky sidebar
Why this matters commercially
Agricultural buyers routinely evaluate 3–7 products before making a decision. If your product page answers every question, the buyer has no reason to leave and find a competitor. Comprehensive product pages are the highest-ROI investment in the entire redesign.
6
Conversion Cycle
Turning visitors into inquiries — and inquiries into customers
AgroPerfect's conversion model is inquiry-led, not e-commerce transactional. That means every conversion opportunity is a moment where a visitor decides to start a conversation with your team. The redesign removes every barrier between landing on the site and making that decision.
🔍 Awareness — Visitor arrives100%
Via search, referral, trade fair
↓
🧭 Discovery — Finds relevant product68%
Filter, search, category browse
↓
📖 Evaluation — Reads product page45%
Dosage, specs, certifications
↓
✅ Consideration — Downloads or saves22%
Brochure, SDS, programme guide
↓
📩 Conversion — Submits inquiry12%
Quote request, WhatsApp, email
Projected conversion funnel post-redesign. Benchmark data from comparable agricultural B2B sites.
Conversion enablers built into every page
💬
Persistent WhatsApp Button
Fixed to bottom of every page on mobile. For agricultural markets in Africa, Middle East, and Southeast Asia, WhatsApp is the primary business communication tool — this alone can double inquiry volume.
📥
Value-Exchange Downloads
Crop programme guides and pest management calendars are offered as free downloads in exchange for a name and email address — building a qualified prospect list automatically.
🛒
Quote Cart
Buyers add multiple products to a "Quote Basket" and submit a single inquiry. This increases average inquiry value and reduces friction for buyers sourcing multiple products.
📅
Expert Consultation Booking
A simple calendar booking widget lets serious buyers schedule a 20-minute call with an AgroPerfect agronomist. This dramatically increases conversion rate for high-value distributor relationships.
7
Visual Wireframes
What the redesigned pages will look like
These wireframes represent the structural blueprint for key pages. Final visual designs will be delivered in Figma with pixel-perfect detail, interaction states, and responsive breakpoints.
A systemic fungicide providing preventive and curative control of key foliar diseases in cereals, vegetables, and fruit crops. Active ingredient: Propiconazole 250g/L EC.
Target
Mildew, Rust, Scab
Mode of Action
DMI (Group 3)
Formulation
EC (Emulsifiable)
📩 Request a Quote
📄 Download Brochure (PDF)
💬 WhatsApp
📧 Email Us
Dosage & Application
Technical Data
Safety (SDS)
Certifications
Crop / Disease
Rate
PHI (Days)
Wheat — Powdery Mildew
125–250 ml/ha
35
Tomato — Early Blight
100–200 ml/ha
14
Barley — Net Blotch
150–200 ml/ha
28
Complete the Programme
🌱
SoilBoost NPK
Complementary fertilizer
🛡️
AphidGuard 50WP
Resistance partner
📋
Wheat Programme
Full season guide
Category Browse Page — Products / Insecticides
Filter Products
By Crop
By Pest
Formulation
Showing 62 insecticides — 22 matching Wheat
🧴
AphidGuard 50WP
Imidacloprid 50% WP
Wheat · Aphids
Get Quote
🌿
AcroKill 200SC
Chlorpyrifos 200SC
Multi-crop · Broad
Get Quote
NEW
🔬
ThripShield BIO
Spinosad 12% SC
Organic-approved
Get Quote
8
User Journey Map
The farmer's path from first click to confident inquiry
Mapping the emotional and functional experience of a typical buyer — in this case, an agricultural retailer in Nigeria sourcing insecticides for a new season.
Awareness
Discovery
Evaluation
Intent
Action
What they do
Googles "insecticide supplier Turkey export" — finds AgroPerfect in results
What they do
Selects "Retailer" path on homepage. Browses insecticide category, filters by crop type.
WordPress powers 43% of the web and has the largest ecosystem of agricultural and B2B plugins. WooCommerce's product catalogue system is ideal for AgroPerfect's inquiry-led model. Your team will be able to add, edit, and manage products independently — no developer needed for day-to-day content. The platform scales to 10,000+ products as the catalogue grows.
Why Figma for design
All designs will be delivered in Figma — the industry standard for professional UI design. This means you receive a shareable, interactive design file that you can comment on, approve, and share with any future developer or agency. Your designs remain your property and are never locked in a proprietary system.
10
Success Metrics
How we'll know the redesign is working
Every metric below is measurable from day one using Google Analytics 4 — no complex software required. We recommend a 30-day, 90-day, and 6-month review cadence to assess performance and optimise.
📈
Inquiry Volume
+40%
Quote requests and contact form submissions within 90 days of launch
⏱️
Session Duration
3+ min
Average time on site (up from current ~55 seconds) indicating genuine product engagement
📉
Bounce Rate
<45%
Visitors who explore more than one page (down from an estimated 65–70% currently)
📦
Pages Per Session
3.5+
Average product pages visited per session — a direct measure of catalogue engagement
📥
Document Downloads
200+/mo
Brochure and SDS downloads per month — lead indicator of serious buyer intent
🔍
Organic Search Traffic
+60%
Visitors arriving via Google within 6 months — result of structured product pages and SEO optimisation
"The goal is not just a better-looking website. The goal is a website that generates qualified conversations with buyers who are ready to purchase — and gives your sales team the warm leads they need to grow internationally."
Reporting & Accountability
📊
Monthly dashboard report
A simple one-page performance summary delivered monthly — traffic, inquiries, top products viewed, and conversion trends. No interpretation required.
🎯
90-day conversion review
A working session at 90 days post-launch to review performance against targets, identify the highest-impact next optimisation, and plan Phase 4 features.
🔥
Heatmap & session recording
Using Hotjar or Microsoft Clarity (both free), we'll record how visitors interact with product pages — revealing any remaining friction points for ongoing improvement.
Website Redesign Proposal